In a world that moves too fast, there’s something deeply beautiful about slowing down — even in the way we dress. Slow fashion is not just a trend; it’s a philosophy. It’s about choosing fewer, better things. It’s about celebrating craftsmanship, natural fibres, and timeless style.
Why I Choose Quality Over Quantity
Fast fashion demands constant buying, constant discarding. Slow fashion invites us to pause. To invest in pieces that feel good against the skin, that last, that carry a story. Pieces that make us feel like ourselves — not just for a season, but for years.
When I choose a garment, I ask:
- Where and how was it made?
- What materials were used?
- Will I still love this in five years?
Why I Love Linen
Among all fabrics, linen holds a special place for me.
- It’s timeless: A linen dress looks just as beautiful today as it did a century ago.
- It’s sustainable: Linen uses less water and fewer chemicals than most fabrics, and the whole linen (flax) plant is utilised.
- It’s beautifully imperfect: I love the texture, the wrinkles, the way it softens over time — and no need for an iron.
- It’s trans-seasonal: it’s just as perfect in summer or layered for winter.
Whether it’s a simple dress, a tea towel, or a cushion cover, linen reflects a philosophy I hold close: Choose beauty that lasts. Choose a life well made.
Australia boasts a vibrant community of small, independent linen fashion brands that align beautifully with my ethos of slow living, craftsmanship, and timeless elegance. Here’s a curated selection of standout labels to consider:
Slow fashion is a quiet rebellion against throwaway culture. It's a way to honour ourselves — and the world we live in — with every piece we wear.
1. Meg by Design – Byron Bay, NSW
Poetic, vintage-inspired linen garments in timeless silhouettes. Ethically made and intentionally oversized, each piece feels like a gentle nod to slower times. Loved for their romantic dresses and soft layering styles. Meg’s Winter 2025 ‘Helena’ linen dress is featured as the Cover Photo for this editorial. megbydesign.com
2. The Handmade Closet – Dayboro, QLD
Linen clothing designed and made to order in Australia, The Handmade Closet is a slow clothing boutique. They focus on inclusive and ethical fashion, valuing slow conscious living, considered choices, quality craftsmanship, and intentional clothing that evolves with your body over time. thehandmadecloset.com.au
3. Outback Linen Co – Regional QLD
An Australian clothing brand offering ethically made, organic linen clothing designed to fit and flatter real women. Their size-inclusive range (sizes 6–24) features breathable, timeless pieces — from linen shirts to hand-painted dresses — crafted for comfort, style, and everyday wear. outbacklinen.co
4. Kelsey Collective – Eumundi, QLD
Discover their beautiful natural 100% linen collection including linen pants, linen dresses, linen tops, and linen skirts all designed in Australia. kelseycollective.com.au
5. Kristin Magrit – Perth, WA
An independent fashion brand offering thoughtful, modern, everyday wear. They use only natural fibers like linen, hemp, nettle, silk, and organic cotton, all ethically made in Australia. kristinmagrit.com
6. Eva’s Sunday – Melbourne, VIC
A high-end linen clothing brand, Eva’s Sunday designs size-inclusive women’s clothing with a sustainable approach. Their collections are known for thoughtful layering pieces and a commitment to empowering women through style. evassunday.com.au
7. Metta Melbourne – Melbourne, VIC
Beautiful linen clothing using natural fibres and heritage dyes. With a commitment to ethical production and seasonless design, their pieces are made to be worn, washed, and treasured for years. mettamelbourne.com
8. Manteau Noir – Daylesford, VIC
A French-inspired slow fashion brand known for its quality linen garments, delicate cottons, and literary mood. Designed and made in Victoria, their collections combine elegance with a quiet depth. manteaunoir.com.au
9. Montaigne Paris – Sydney, NSW
With a breezy, refined aesthetic, Montaigne Paris offers chic, versatile linen clothing inspired by French lifestyle. Their flowing dresses, lightweight shirts and classic trousers bring effortless polish to everyday dressing. montaigneparis.com.au
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Thanks so much for the tips both in the blog and on your YouTube channel. As a new Interior Design student, I find them to be incredibly helpful, interesting, and inspirational. Keep up the great work!
I love reading your blogs and watching your video. I am really impressed by the way you are doing business and I am just inspired by it!
I’ve just discovered your Youtube channel, and I love it! Thanks for sharing your content and the day and life of a designer! Great tips!